On 14 September 2021, Knife brand launched its Mid-Autumn digital marketing campaign, a heart-warming music video “My Moonlight Rhapsody”, KOL program and contest video. Knife brand campaign exceeded 1 million views through these digital touch points.

Amid the COVID pandemic, families and friends could not get together and celebrate the Mid-Autumn Festival due to various lockdown measures. Many were also longing to go back to their hometowns. To celebrate the joy and tradition, Knife brand celebrative video went viral so that everyone can share it and connect with their loved ones through different digital platforms such as Facebook, WhatsApp, etc.

Knife brand also gave out MOMOYAMA mooncakes to 50 lucky winners in its contest.