Antabax joined forces with Watsons Malaysia, in a hand soap product exchange programme, benefitting the regular shoppers of Watsons Malaysia. The programme attracted a large pool of consumers. The campaign achieved its objectives of enticing consumers, especially the non-Antabax users to try the Antabax Sensitive Hand Soap.
The programme took place from 17 August to 8 September, 2019 at eight participating Watsons Malaysia outlets. A total of 966 Antabax Sensitive Hand Soap bottles were fully redeemed. |