Knife brand’s “Always Be There” short film resonates well with the “netizens” and goes viral in Facebook (fb), hitting above 3.3 million views since 21 January 2020. More than 44,000 viewers shared the short film and 1,800 participated in its weekly contests.

Knife brand would like to thank all consumers for making the “Always Be There” CNY Campaign a great success and wishing all a Happy Chinese New Year!